Privacy and Compliance

Blueprint Privacy and Compliance

Latest update: March 12, 2026

At Blueprint, we are committed to using your information in ways that respect your privacy and keep it safe. This privacy notice explains what information we collect about you and why, along with how we use it and how to contact us if you have questions.

Summary

Here is a brief overview of how we collect and use Personal Information (essentially, information about you) when you visit our website, use our products and services or otherwise interact with Blueprint; for more details, please read our full Privacy Notice below.

  • We treat all Personal Information we collect outside the employment context as B2B information, not consumer information.
  • We primarily offer technology services to other businesses, so much of the Personal Information we process is governed by our contracts with Data Controllers.
  • We collect Personal Information from you when you give it to us voluntarily, via cookies and tracking technologies and from information resellers and social media platforms.
  • We share your Personal Information with trusted third parties to help us improve our site, deliver services to you, market our products and those of our trusted partners, and improve our offerings.
  • We use cookies and other tracking technologies to help us learn about how people use our site and to promote our products and services.
  • You can exercise your rights over your Personal Information or ask questions about our data handling practices by emailing us at  privacy@bpcs.com.

Full Privacy Notice

Scope of this notice

This Privacy Notice describes how Blueprint processes your Personal Information when you visit our website (bpcs.com), use our products or services or otherwise interact with us. This includes how we collect and use it, how long we retain it, who we share it with and the rights that you may have over it. This Privacy Notice does not apply to any third-party websites or applications that can be accessed through our website. To understand how other sites and applications handle your Personal Information please review their respective privacy notices.

Our website, products and services are designed for businesses. We do not offer products or services for use by individuals for their personal, family or household purposes. Accordingly, we treat all personal information we collect as pertaining to individuals in their capacity as business representatives and not as individual consumers.

Collection and Use

Blueprint collects information that identifies, relates to or can reasonably be linked with a particular individual—Personal Information. We only collect information that is necessary and relevant to the purposes identified in this Notice. The categories of Personal Information we collect and how we collect it depends on our relationship to you based on the “personas” below.

Personas

Prospects: Individuals who visit our website, attend our events or otherwise interact with Blueprint marketing, learning or networking opportunities under our control.

Business Customers: Because Blueprint primarily provides technology solutions to other businesses, we act as a Data Processor for much of the Personal Information we process. Personal Information we collect as a Data Processor is subject to the contract that Blueprint signs with the Data Controller. As a Data Processor, we only use this Personal Information for the purposes of providing our contracted services and not for our own commercial benefit. To better understand how your Personal Information is handled as a Business Customer, review the Data Controller’s privacy notice. For example, Personal Information shared via our contracts with Microsoft are governed by Microsoft’s privacy statement, available here.

Website visitors: Individuals who visit our website and do not fall into other personas, from whom we may collect Personal Information via tracking technologies, analytics tools, webforms or other methods.

Employees and Candidates: Individuals interacting with Blueprint for the purpose of employment are covered by our Employee and Candidate Privacy Notice.

Use of Personal Information

When processing Personal Information as a Data Controller, we use the information that we collect from you:

  • To present our website and its contents to you;
  • To provide you with information, products, or services that you request from us;
  • To market our products and services to you;
  • To market the products and services of select third parties to you;
  • To improve our website and products;
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us;
  • For legal, security and safety reasons, such as to enforce our policies, detect, investigate, or prevent fraud and other illegal activities, or address legal and regulatory compliance obligations;
  • In any other way we may describe when you provide the information; and
  • For any other purpose with your consent.

The chart below describes the categories of Personal Information Blueprint collects and has collected from individuals within the last 12 months, as well as the purposes for collection, sources of the information and categories of third parties with which we share it.

Category of Personal Information Collected Examples Purposes of Collection Categories of Sources of Personal Information
Identifiers & Contact Information Name, physical address, email address and similar information Providing our services, advertising, analytics, internal research Directly from you when provided voluntarily; Information resellers
Personal information described in California Customer Records statute Name, signature, address, telephone number, education, employment, employment history Auditing and analytics; Security and integrity; First-party advertising; Providing our services; Internal research; Directly from you when provided voluntarily; information resellers; social media platforms
Commercial Information Records of Blueprint products or services purchased, obtained, or considered Providing our services; Auditing and analytics; First-party advertising; Internal research Directly from you when you purchase our products or services
Internet or other electronic network activity information Information regarding a consumer’s interaction with our Web site, application, or advertisement. Auditing and analytics; First-party advertising; internal research From your device via tracking technologies; third parties such as Google Analytics and similar technologies
Geolocation Data Town and state First-party advertising; internal research From your device via tracking technologies; third parties such as Google Analytics and similar technologies
Professional Information Current position First-party advertising; internal research Directly from you; information resellers

Blueprint does not intentionally collect sensitive personal information, information on protected classes, non-public educational information, employment information or information on protected classes, nor do we make inferences based on Personal Information. Employment and candidate information is governed by a separate privacy notice.

When processing Personal Information as a Data Processor on behalf of our business clients, we process it only as instructed in our contract, generally including:

  • To provide, maintain, and improve our technology services under our contracts with business clients
  • To detect, prevent, and address security or technical issues
  • To comply with applicable legal and regulatory requirements
  • As otherwise directed by the business that engaged us

Personal Information processed under our contracts with Microsoft is governed by Microsoft’s privacy statement, available here.

How we Collect Personal Information

Information You Give to Us

In your interactions with Blueprint, you provide us with Personal Information including when you use our support services, fill out webforms, send information via email; postal mail; text messaging; provide information in person, such as at a conference; or communicate with us in other ways. 

Information we collect from third parties

We may collect Personal Information via third-party information resellers including professional information, office location and other business-related information. We also collect Personal Information shared publicly on social media platforms like LinkedIn and Facebook.

Cookies & Other Tracking Technologies

This website uses both first- and third-party cookies. First-party cookies are those set by us. Third-party cookies (like those used by Google Analytics described below) are cookies that are set by a domain and party other than us. When you visit our website, we and our third-party service providers collect information such as your IP address, ISP and browser, device information, location information, referring websites, and information about your activities on our website.

The technologies we use to track your movements around our website may include cookies, pixel tags, and other technologies. We use this information to better understand how visitors use our website, improve users’ experience on our website, and deliver relevant ads to visitors to our site.

We may use Google Analytics and similar products to collect certain information relating to your use of the website and serve you ads about our products. You can find out more about how Google uses data when you visit our website by visiting “How Google uses data when you use our partners’ sites or apps” (located here). Learn more about how Meta (Facebook) uses cookies here .

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

There are options for you to control the way your personal information is automatically collected.

You may choose to use a universal opt out mechanism such as the Global Privacy Control. If so, our site will detect it and honor it on that specific browser or device only. If you wish to opt out of tracking across all your browsers and devices, you will need to opt out for each scenario.

You can opt out of Google Adwords Remarketing here

You can block Google Analytics from accessing your online activity with a browser add-on here

Learn more about how to manage cookies here.

Artificial Intelligence (AI) & Automated Decision-making Technologies (ADMT)

We do not use your Personal Information in AI tools or use ADMT to make significant decisions about you.

In some cases, we may use de-identified or pseudonymized data (where we remove or modify information so that it can no longer reasonably identify you) in AI tools to:  

  • Improve our products and services
  • Enhance customer experience
  • Test and refine new features
  • Analyze trends and outcomes
  • Improve accuracy, efficiency, and performance

We maintain reasonable safeguards designed to ensure that any pseudonymized information cannot be re-identified and is not linked back to you.

Disclosure of your Personal Information

We retain your personal information as long as it is necessary for the purposes stated above. We might process your personal information longer than stated above if and when we determine it is legally necessary to do so.

Category of Personal Information Collected Examples Categories of Third Parties to which We Disclose Personal information Is this Sale or Sharing under CCPA? Purpose for Disclosure
Identifiers & Contact Information Name, physical address, email address and similar information Service providers, advertising networks and trusted business partners Advertising networks only Auditing and analytics; Security and integrity; Debugging; First-party advertising; Providing our services; Internal research; Ensuring the safety and quality or our products and services
Personal information described in California Customer Records statute Name, signature, address, telephone number, education, employment, employment history Service providers No Auditing and analytics; First-party advertising; Providing our services; Internal research
Commercial Information Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Service providers, trusted partners No Auditing and analytics; First-party advertising; Providing our services; Internal research
Internet or other electronic network activity information Information regarding a consumer’s interaction with our Web site, application, or advertisement. Service providers No Auditing and analytics; Security and integrity; Debugging; First-party advertising; Providing our services; Internal research; Ensuring the safety and quality or our products and services
Geolocation Data Town and state Service providers No Auditing and analytics; First-party advertising; Providing our services; Internal research
Professional Information Current position Service providers No Auditing and analytics; First-party advertising; Providing our services; Internal research

In addition to the disclosures outlined above, we may disclose your information:

  • To service providers and/or contractors we use to support our business, such as those providing IT security, analysis of usage data, and other services to provide our products and services. Such parties are only authorized to use the information as directed by us via written contract;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer in which information held by Blueprint about our website users is among the assets transferred;
  • To comply with any court order, law, or legal process, including to respond to any lawful government or regulatory request;
  • To enforce or apply our policies or investigate fraud; and
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Blueprint or others.

Retention of your Information

We retain your Personal Information only as long as it is necessary for the purposes stated above at which point is is deleted, destroyed, or de-identified. 

We use the following criteria to determine how long to retain Personal Information:

  • The nature and length of our relationship with you;
  • The business purposes for which the information was collected;
  • Legal obligations or contractual commitments;
  • As necessary to defend against potential legal claims;
  • As necessary to detect or prevent potential illegal activity, secure our systems and online environment, or protect health and safety;

The privacy impact on individuals of ongoing retention.

We may process your personal information longer than stated above if and when we determine it is legally necessary to do so.

Security

We implement appropriate and reasonable measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. However, no method of transmission over the internet, or method of electronic storage, is 100% secure.

Privacy Rights

We believe that privacy is a fundamental human right and provide individuals the right to access, delete, or rectify the personal information we hold about them. We also provide the right for users to object to certain uses of their information. In some cases, we may not be able to fully effectuate the rights above, for example, we may need to retain certain information for legal compliance.

Where Blueprint acts as a Data Processor, processing Personal Information on behalf of a Data Controller and within the constraints of a written agreement, individuals must contact the Data Controller to exercise their rights.

Where Blueprint acts as a Data Controller, we provide data rights as legally obligated including:

  • Right of access and portability: You have the right to gain access to or a copy of the Personal Information that we hold about you.
  • Right to rectification: You have the right to update or correct inaccurate Personal Information we hold about you.
  • Right to deletion: You have the right to request that we delete the Personal Information we hold about you if you believe it is no longer necessary, was unlawfully collected, or is inaccurate.
  • Right to object to or restrict processing: You have the right to object to certain processing of your personal information, such as sale, disclosure, automated processing, direct marketing, and targeted advertising.
  • Right to limit processing of sensitive personal information: You may have the right to limit our processing of your sensitive personal information (SPI). We do not intentionally collect SPI unless specifically instructed to by a Data Controller client, in which case you would need to direct your request to the applicable Controller.
  • Right not to be discriminated against: You have the right not to be discriminated against for exercising your privacy rights. This includes denying you goods or services, charging you different prices or providing you with a different level or quality of service.

Exercising your privacy rights

To exercise any of the rights outlined above or receive more information about them, please email us at privacy@bpcs.com. To honor your request, we may need to confirm your identity by obtaining additional information from you.

You may also use an authorized third party to exercise your rights; however, we must ensure the third party is authorized by you and may require proof of such authorization.

If we process your Personal Information as a Data Processor, you should direct your privacy rights requests to the Data Controller that provided your information to us. If you submit a request directly to us, we will inform you that we cannot act on it and will direct you to the relevant Controller.

Children’s Information

Blueprint does not intentionally collect the Personal Information of individuals under 18 years old via our website or when providing our products and services. If you are between the ages of 13 and 18 or the parent of a child under 13, and believe we have inadvertently collected this information, please contact us at privacy@bpcs.com to request the deletion of that information.

Changes to this Notice

We may change this Privacy Notice at our discretion at any time. If we do make any changes, such changes will appear on this webpage. The date the privacy notice was last revised is identified at the top of the page. Any questions or concerns about this notice may be directed to privacy@bpcs.com.

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