Spokes Privacy Technology Conference 2022

Join Blueprint's Director of Data Strategy Mark Milone in a panel around customer loyalty program success and best practices

When

June 23, 2022

1:00 pm EST

Where

Online

Featured Speaker

Mark Milone - Director of Data Strategy

Mark Milone

Director of Data Strategy

Guest Speakers

Dave Navetta - Cooley

Dave Navetta

Partner

Robert Seiner - KIK Consulting

Robert Seiner

President & Principal

Erin Raese, SVP of Revenue at Annex Cloud

Erin Raese

SVP of Revenue

Customer Loyalty, Privacy & Data Governance

A 360-degree view for improving your customer’s experience

Today’s privacy conscious consumers realize their data is currency and expect assurance that their data will not be mishandled or misappropriated. Transparency and trust are critical elements for customer loyalty programs, and this is particularly true for those organizations looking to understand their customers and provide personalized experiences.

This session will provide an overview of different loyalty program strategies designed to support business goals while continuing to build trust with your customers.

KEY TAKEAWAYS

  • Understand the types of data and uses that add value to customer loyalty programs.
  • Identify the privacy risks associated with such data and tactics.
  • Leverage data governance to align customer loyalty and privacy programs, as well as other enterprise functions to manage data and effectively mitigate risk.