Customer Loyalty, Privacy & Data Governance
A 360-degree view for improving your customer’s experience
Today’s privacy conscious consumers realize their data is currency and expect assurance that their data will not be mishandled or misappropriated. Transparency and trust are critical elements for customer loyalty programs, and this is particularly true for those organizations looking to understand their customers and provide personalized experiences.
This session will provide an overview of different loyalty program strategies designed to support business goals while continuing to build trust with your customers.
- Understand the types of data and uses that add value to customer loyalty programs.
- Identify the privacy risks associated with such data and tactics.
- Leverage data governance to align customer loyalty and privacy programs, as well as other enterprise functions to manage data and effectively mitigate risk.