Humor is much more than a cosmetic veneer. It is a fantastic way to create rapport with people and build trust. But if you want to market yourself on a global scale, how do you ensure your humor doesn’t fall flat in an international market?
Localization is not just an added layer of convenience for your customers or a necessary step to sell your product to more people – it’s a way of showing your audience that you recognize who they are even before they become customers.
Many businesses identify huge potential in an international market and are eager to embark on their global journey, but they soon discover taking things international means mastering a whole new language, dotted with mysterious acronyms.