Humor is much more than a cosmetic veneer. It is a fantastic way to create rapport with people and build trust. But if you want to market yourself on a global scale, how do you ensure your humor doesn’t fall flat in an international market?
Localization is not just an added layer of convenience for your customers or a necessary step to sell your product to more people – it’s a way of showing your audience that you recognize who they are even before they become customers.
Many businesses identify huge potential in an international market and are eager to embark on their global journey, but they soon discover taking things international means mastering a whole new language, dotted with mysterious acronyms.
Video has cemented itself as a major way to increase brand awareness and customer conversions. How can you get video content localized to international markets?
Have you ever wondered who translates popular software, apps and manuals? Are the localizers linguists, technology aficionados or maybe robots? The answer may surprise you.
Milena Dobranova-Waltz shares her experience in being a Translation and Localization Specialist and what it’s like being part of the Localization team at Blueprint.
While online searches are intuitive to every web user, complexities around language and cultural references make non-English searches more of a challenge.
Although the localization team is no stranger to working from home, the transition to full-time remote work presented some challenges.
How do you know it’s time to invest in localization? If you’re looking to move into international markets, it’s earlier in the process than you might imagine.
Why is localization of content so important to long-term success in an international business plan? Having local credibility and context means the difference between success and failure.
When working with business slogans and taglines, a skilled localizer needs to know when to offer translation or transcreation. What’s the difference?
Will machines replace language translators? Blueprint’s Yasmine Van Pee ponders the effects of artificial intelligence and automated tools on her field.
