Ryan  Neal
Author Ryan Neal

Rebranding: The Transformation of Blueprint

February 20 2018 | Leadership

Blueprint Consulting Services has rebranded to Blueprint Technologies!

It is an exciting time for Blueprint, for technology, and for the world. Located in the Seattle area, we are fortunate to have the opportunity to experience this industry-change firsthand and to have the opportunity to impact it. The world is at an inflection point, and the level of innovation that is being powered by amazing companies like Microsoft, Amazon, and Google is right in our backyard.

“Customer obsession, a skeptical view of proxies, the eager adoption of external trends, and high-velocity decision making.” – Jeff Bezos’s vision for how to maintain innovation as you grow

Technology is exponentially increasing the pace at which we interact with each other. In today’s world, it’s increasingly important as business leaders to be obsessed about leveraging technology to: 1) focus relentlessly on driving customer value, 2) be skeptical of the importance of our own traditional business activities, and 3) choose to make every moment mean something, both professionally and personally. Each of us must be committed to improve our customers, our partners, our community, and our environment.

Digital transformation is necessary. The pivot is necessary. One of Blueprint’s strengths has always been acting as an educated change agent, both with our clients and within our own walls. This industry inflection point has been anticipated for a few years, and at Blueprint, we have been preparing for it. We believe we have been helping it along in some small way.

“Over the next ten years, we’ll reach a point where nearly everything has become digitized.” – Satya Nadella’s vision for the future of technology

Over the last year, Blueprint has reevaluated and up-leveled its vision as the company that enables customer success by bridging the gap between strategic planning and effective delivery. We have pivoted our consulting and services divisions to focus on five core areas that we believe are critical to our clients achieving digital transformation:

  • Customer Experience Optimization
  • Organizational Modernization
  • Data Science and Analytics
  • Data Platform and Engineering
  • Cloud and Infrastructure

We are also now building solution-accelerating products that help both our partners and our customers work better together. Blueprint has historically built custom software for our clients in a singular fashion, allowing us to be extensible and scalable in our approach within their four walls. Conduit is only the first of many Blueprint products that defies the limitations of out-of-the-box products with the customer’s technology. 

“The most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.” – Peter Thiel’s vision for a successful company focus

A business that focuses on incremental progress and analog improvements will quickly find itself on the verge of obsolescence. Technology has given us a better option. Blueprint has completely embraced this movement and has become one of the trusted digital partners of choice for both customers and technology partners throughout the world. Today, we are a different company, one that leverages technology to empower customers to achieve their high-value business outcomes. 

The Blueprint rebrand serves to accomplish two simple purposes: 1) to recognize the amazing transformation we’ve accomplished over the last four years, and 2) to signal to our customers the level of impact we can have on their long-term success. We have accomplished something not many companies get to experience. We have achieved the status as one of the most successful companies in our industry and have reinvented ourselves at the same time. Most companies in our position ride on the wave of status quo, harvest their success for decades, and implement minimal changes for fear of making any mistake that will affect their success. We are different. We cannibalize and reinvent ourselves in order to make our customers successful.

“Believe that there are no limitations, no barriers to your success—you will be empowered and you will achieve.” – Ursula Burns’ vision for what’s possible

We are building something that matters, something that is impactful both personally and professionally, something that is changing the face of consulting and technology. Building something like this is not meant to be easy. But it is significant, it is important, and, most of all, it’s fun. 

 Please join us in celebrating the rebrand launch of Blueprint Technologies! We now simply refer to our company as “Blueprint.”

More than ever before, we are excited for an amazing future: for Blueprint, our clients, technology, and the world!

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