Archives: Engagement

The Client’s User Experience

User Experience (UX) design is often conflagrated with interface design and visual or graphic design. Where are Product design and Customer Experience in this Venn diagram of design? To most folks who are not designers, these distinctions are not needed in practical terms; as long as the end product looks good and does the job • Read More »


Why CX Matters

In the world of customer experience (CX), empathy matters. Understanding your customers’ wants, needs and emotions, and relating those to their behavior, is critical. What makes true CX practitioners unique is an ability – with little context – to nearly instantly empathize with a customer. ¬†Clients have often remarked how quickly I can step out • Read More »